With all the fabulous red carpet looks and the excitement of the Oscars, you may have missed a very exciting commercial - the Joe Fresh for JCPenney commercial! I had no idea that Joe Fresh was developing a line for JCP. A simple Google search informed me that this retail partnership was announced last summer. I guess I have been living under a rock! In case you are not familiar, Joe Fresh is a brand by Canadian designer and founder of Club Monaco, Joe Mimram, and is known for its super cute and very budget-friendly pieces. I became familiar with Joe Fresh from following a couple of my favorite Canadian bloggers (shout outs to Stephanie at Inherited Jeans and Krystin at Suburban Faux-Pas). It drove me crazy that the brand was basically inaccessible to me, as there is no e-commerce and only six stores in the U.S. (all in the NYC area).
I have not been to a JCP in years, but the company has done a lot since last summer to rebrand and revitalize its image. It has not gone unnoticed. I have seen the ads in magazines, and I have been meaning to check out the "new" store. This Joe Fresh collaboration is "it" for me. I think it is such a smart move for JCP. I have not followed how the rebranding has gone for the company so far, but the Joe Fresh combination of covetable, on-trend pieces at reasonable prices will certainly get me, and I am sure many others, in the store and shopping online.
I am loving so much of this collection, especially the printed pants and shorts! So on-trend and so affordable! Most pieces appear to range from $19 to $29. The most expensive piece in my picks above is the lace skirt for $49. I cannot wait to check these items out in stores! I am going to be out of the country when the items hit the stores, so I may just have to order a couple of things online before then! So thrilled that I can finally have some Joe Fresh in my life!
I have not been to a JCP in years, but the company has done a lot since last summer to rebrand and revitalize its image. It has not gone unnoticed. I have seen the ads in magazines, and I have been meaning to check out the "new" store. This Joe Fresh collaboration is "it" for me. I think it is such a smart move for JCP. I have not followed how the rebranding has gone for the company so far, but the Joe Fresh combination of covetable, on-trend pieces at reasonable prices will certainly get me, and I am sure many others, in the store and shopping online.
The full collection landed online Monday and will be in stores on March 15. Click through the slideshow for some of my picks:
I am loving so much of this collection, especially the printed pants and shorts! So on-trend and so affordable! Most pieces appear to range from $19 to $29. The most expensive piece in my picks above is the lace skirt for $49. I cannot wait to check these items out in stores! I am going to be out of the country when the items hit the stores, so I may just have to order a couple of things online before then! So thrilled that I can finally have some Joe Fresh in my life!
What do you think of the Joe Fresh for JCP collection? Have you been to JCP since its recent rebranding? Let me know in the comments below!
Have a Great Weekend!
